Tyrol. These are majestic peaks and picturesque valleys. Crystal-clear mountain lakes, steep cliffs and gentle pastures.
But Tyrol is also innovation and progress, with the metropolis of Innsbruck at its heart.

Our collection for the summer season 2025 picks up on this rich diversity, is striking and yet relaxed. Warm, burnt tones take their place on high-quality fabrics made from natural fibers. Comfortable, slim cuts. From classic to sporty modern and always authentic, with our typical STEINBOCK signature.

Casual Trachten jackets, waistcoats and trousers for every occasion in town and country. With alpine details, sportiness, style and elegance. Jackets & Co for men are lighter, more comfortable and more relaxed this season. Subtle checks, interesting plain colors, sometimes with a retro look, sometimes with a casual look. The main thing is that it feels good!

This is ensured by our qualities: high-quality wool in lightweight loden, jersey-wool blends and loden!

Highest quality, fine materials and classic designs provide insights into the world of traditional costumes, from sporty to comfortable essentials for the home.
Shades of grey, copper and nuances of rosé form the color basis for stylish jackets made of light loden or knitted fabrics.
High quality and sustainable. The traditional looks are finding their way back into everyday life - privately with friends or publicly in the office!

Our fashion is intended for the wardrobe that is beyond all trends but always contemporary.
Fashion that combines comfort and practicality with modern design and always radiates joie de vivre.
Traditional costume fashion classics and favorite pieces with alpine appeal, made for taking a deep breath in the great outdoors and for important meetings in the office.

Always up to date, at the same time keeping tradition at heart - typically Steinbock!