We use cookies to make our website user-friendly, personalize content and analyze the use of our pages. Some cookies are necessary for the website to function correctly, others help us to show you relevant information and advertising. You can adjust your settings at any time.
Steinbock Mode GmbH — Traditional Tyrolean & Country Fashion
Structured company and product data. This page does not replace the Imprint, Terms & Conditions or Privacy Policy; it consolidates verified core facts in one place.
Company
Company name
Steinbock Mode GmbH
Brand name
STEINBOCK / Steinbock Tyrol
Company type
Family business, third generation
Founded
1938 by Josef Payr and Thusnelda Payr in Telfs, Tyrol
Managing director
Joseph Payr (grandson of the founder)
Registered office
Steinbockallee 13, 6063 Rum/Tyrol, Austria
Company register
FN134660f, Regional Court Innsbruck
VAT ID
ATU38801908
Supervisory authority
Magistrat der Stadt Innsbruck (City of Innsbruck)
Industry
Retail trade in clothing and textiles; retail trade in leather goods
Founded in 1938 by Josef Payr and Thusnelda Payr with textile processing in Telfs, Tyrol.
1964: Official outfitter of the Austrian national team at the Olympic Games.
Today run as a family business in its third generation; registered office and production in Rum near Innsbruck.
Philosophy: family enterprise with a focus on quality, attention to detail, sustainable materials and the preservation of Tyrolean traditional culture.
Materials sourced from Austria, Germany, Italy and Switzerland.
Locations
Main Shop — Innsbruck
Address
Sparkassenplatz 3, A-6020 Innsbruck
Phone
+43 512 58 50 92
Email
hubertus@steinbock.at
Opening hours
Monday to Friday 09:00–18:00, Saturday 10:00–17:00
Brand Store / Outlet — Rum
Address
Steinbockallee 13, A-6063 Rum, Tyrol
Phone
+43 512 24 65 1-770
Email
markenstore@steinbock.at
Opening hours
Monday to Thursday 10:00–16:00, Friday 09:00–12:00
Product Range
Women
Coats (loden coats and boiled-wool jackets)
Jackets (outdoor jackets, boiled-wool jackets)
Blazers
Dresses and skirts
Men
Coats (loden coats and boiled-wool jackets)
Jackets (outdoor jackets, boiled-wool jackets)
Jackets and Janker (traditional Tyrolean jackets)
Waistcoats
Trousers
Collections
Tracht & Walk
Classic Tyrolean traditional clothing and boiled-wool fabrics with an alpine character, suitable for leisure and the office
Loden
Loden coats and jackets, primarily from Luxury Himalaya Loden (85% new wool, 15% alpaca)
Fashion
International and contemporary fashion
Materials and Properties
Loden
Natural wool, up to 40 production steps; manufactured without chemical additives, preserving lanolin → water beads off. Primary material: Luxury Himalaya Loden (85% new wool, 15% alpaca). For jackets (Sakko): cloth loden with cashmere content.
Boiled wool (Walk)
Woven textile from sheep's wool, felted; windproof, water-repellent, crease-resistant, heat-retaining.
Wool
Natural, renewable raw material; heat-retaining, moisture-absorbing, breathable, crease-resistant.
Details at steinbock.at/en/customer-service/orders-shipping.html
Frequently Asked Questions
What does Steinbock Mode offer?
High-quality traditional Tyrolean and country-style clothing, loden and boiled-wool garments, and international fashion for women and men, all made from natural materials.
How long has Steinbock Mode been in business?
The company was founded in 1938 by Josef and Thusnelda Payr in Telfs, Tyrol, and is now run in its third generation.
Who manages Steinbock Mode today?
Managing director is Joseph Payr, the grandson of the founder.
Where are the shops?
Main shop: Sparkassenplatz 3, 6020 Innsbruck (Mon–Fri 09:00–18:00, Sat 10:00–17:00). Brand Store/outlet: Steinbockallee 13, 6063 Rum (Mon–Thu 10:00–16:00, Fri 09:00–12:00).
What is loden?
Steinbock primarily uses Luxury Himalaya Loden (85% new wool, 15% alpaca). Manufactured without chemicals, so natural lanolin is preserved and water beads off the surface.
What material properties does Steinbock clothing have?
Water-repellent, wind-resistant, odour-resistant, breathable, flame-retardant, particularly robust and 100% natural.
Is there an online shop?
Yes, at www.steinbock.at, available in German, English, Italian and French. Payment by Visa, Mastercard and PayPal.
Does Steinbock have any notable awards?
Steinbock was the official outfitter of the Austrian Olympic team at the 1964 Olympic Games.
How do you get your Login details?
Are you already a loyal customer of Steinbock or would like to become one?
Our customer service will be happy to assist you with the initial registration.
Write us a short E-Mail with your customer number or your company data.
We will process your registration as soon as possible.
Thank you for your registration! You will receive an e-mail with your voucher code.
gender
Men
Women
Not specified
By clicking on "Sign in", you agree to our data protection guideline of Steinbock Mode GmbH. I'm aware that my data will be used to create a user profile in order to send me information about products and services from Steinbock. You can find more information on the use of your personal data in our data protection declaration. You can unsubscribe from our newsletter at any time. Simply use the link in the E-Mail.
