Tyrol. Majestic peaks and picturesque valleys. Snow-covered summits, crisp winter air and quiet, snow-blanketed alpine meadows.
But Tyrol is also innovation and progress, with the metropolis of Innsbruck at its heart.

Our collection for autumn and winter 2026 embraces this rich diversity – striking, yet relaxed. Warm, rich tones take their place on premium fabrics made from fine natural fibres. Always authentic, always true to our distinctive STEINBOCK signature.

As the days grow shorter and the first veils of mist settle over the mountains, alpine fashion shows its most beautiful side. Our autumn/winter collection brings together traditional craftsmanship with materials you don't just see, but feel: dense loden, soft wool, supple Alcantara, and fine velvet made from pure cotton – fabrics that have always stood for durability and comfort, from rugged mountain days to festive evenings where they reveal their elegant side.

This season's colour palette tells the story of the landscape it comes from: rich loden green and deep navy, cool steel blue alongside warm earth and brown tones, a bold orange-red accent, and, for special occasions, an elegant purple. Whether a classic Trachten jacket, a timeless loden coat, or a festive ensemble – every piece is crafted to last for generations without ever going out of style.

Discover our new Tracht & Walk collection and find the piece that will accompany you through the winter.

Our fashion is intended for the wardrobe that is beyond all trends but always contemporary.
Fashion that combines comfort and practicality with modern design and always radiates joie de vivre.
Traditional costume fashion classics and favorite pieces with alpine appeal, made for taking a deep breath in the great outdoors and for important meetings in the office.

Always up to date, at the same time keeping tradition at heart - typically Steinbock!